Depending on the brand & brief, I reference, ideate & execute content for e-commerce websites, social media, & email marketing. I conceptualize content & work with various teams to bring that creativity to life through design & animation.

What do we post? When? When do products launch? Do we need to create pre-buzz? How do you want the feed to look? What is the main message the consumer needs to receive? These are just a few of the questions I tackle with clients to create a solid plan. These plans help me, & my cross-functional teams stay on top of their tasks, & understand the flow of the content in the bigger picture.

Copy writing

A picture is worth a thousand words, but a picture can’t always scream its most important features for a consumer. What grabs their attention? Word choice, wit & rhythm to a brand’s copy establishes their tonality & market presence. Saying less is more, but this in itself is an art.

Brand Development & Strategy

A blank slate is the greatest joy for every marketer, but this obviously comes with its own challenges. I take this blank slate as an opportunity for clients to truly understand what their consumers need. Why is this need not addressed yet & how can our delivery provide the comfort for consumers to indulge with this brand? Colors, logos, typography - I encompass it all. Even if it’s not a fresh brand, I help think about how we can position the brand in a way that directly approaches the target audience, in ways that are different to their competitors.

Social Media Strategy

Consumers are constantly fed content, so much that most content isn’t even registered in the mind. How do we engage the audience, & create an online brand presence that consumers want to participate with. Keeping up with the appropriate trends, & adapting to evolving aesthetics, along with delivering necessary information is how I can help establish your social media strategy.

Photoshoot conceptualization & execution

While I am not a professional photographer, I am a professional planner. I live on Pinterest constantly referencing beautiful images that would work with the products I market. I create mood boards, plan every shot with the photographer, & see exactly how a shot needs to be clicked. From conceptualization, to props, to lighting, to execution- I ensure every shot is delivered.